CINDERFORD Town AFC has announced that KW Bell Group will continue as the club's principal sponsor for a remarkable 31st consecutive year.

The long-standing partnership means the KW Bell Group name will remain on the club's shirts, extending one of the most enduring sponsorship agreements in local non league football.

Club officials described the renewed backing as their "biggest signing of the season", thanking Peter, Nicola and Jason from KW Bell Group for their continued commitment and support.

The sponsorship has spanned more than three decades, during which the club has carried the company's name throughout the English non league game.

Cinderford Town said the continued investment will play an important role in helping the club move forward as it works to strengthen its position on and off the pitch, while continuing efforts to re-establish the ground as a community hub.

In a statement, the club said it was "thrilled" to extend the partnership and thanked KW Bell Group for helping to support its long-term ambitions.

The announcement also hinted that further developments are on the horizon, with the club promising more exciting news over the coming months.