AN ITV undercover investigation captured Reform UK's first woman MP accusing the party of being "chauvinistic" and filled with "alpha male sh*t".

The ITV Exposure investigation screened on Sunday night recorded male Reform councillors and candidates expressing racist views and using offensive language, calling Asian homeowners “parasites” and describing ethnic children as “animals”.

Former Monmouth School for Girls pupil Ms Pochin, who grew up in the Forest of Dean, was dragged into the expose when she was filmed at a Reform Christmas party telling an undercover woman reporter posing as a new press officer: “God! We so need women press officers … They are so f***ing chauvinistic.

“I go out on all the shows and go: ‘Oh no, it’s lovely, oh they’re all so welcoming.’ Shit … they just exclude you if you’re a woman. It’s really tough being a girl with all of this alpha male sh*t going on.”

Former Tory councillor Ms Pochin, who was elected to Parliament for Runcorn and Helsby at a by election in May 2025, did not directly respond to ITV request’s for a statement.

But the party accused documentary makers Hardcash Productions of using “extreme methods of deception” and providing false information to infiltrate Reform's headquarters.

In a post on social media when the expose was first unveiled on ITV News on Wednesday night, Ms Pochin said: "ITV has serious questions to answer. If false information was used to obtain sensitive security details as part of its operation targeting Reform UK, the police must investigate whether criminal offences were committed.

"ITV must explain exactly what happened, who authorised it and what its executives knew. The public deserves full disclosure."

Former Conservative government minister and now Reform Treasury spokesman Robert Jenrick denied Ms Pochin's recorded claims about party culture, telling BBC Radio 4’s Today: “That’s not my experience of Reform. I’ve spoken to Sarah many times. We are colleagues and friends and she knows that she can always rely on me.

“But it’s not my experience that the party has problems of that kind.”

The party had acted to “suspend or remove” councillors filmed by ITV making racist comments, he said, adding: "In all political parties there are bad individuals. The test, actually, of a leader and a party is: how do you deal with these things when they arise?”

The documentary also shows an undercover reporter being advised by a local party chairman to delete social media posts supportive of far-right activist Tommy Robinson before being encouraged to apply to stand to be a Reform councillor.

It also shows a former Reform candidate claiming he failed the party's vetting process twice but was still allowed to stand, despite the party claiming its vetting processes are tougher than other parties.

Clips also include a deputy mayor and Reform councillor saying “no more than 1% of [the] British population can be non-white”.

The party's communications chief was captured telling the reporter posing as a press officer "you have to start defending the indefensible,” before Nigel Farage is later recorded telling him an apology will suffice after a former rear admiral and Reform mayoral candidate posted that British-born Labour MP David Lammy should go back to the Caribbean.

ITV’s Undercover: A Year In Reform is on Sunday at 10.20pm.